Client

HopeTech

Services

Brand identity

Overview

Dedicated to advancing assistive technology for visually impaired people, we created a clean and visually impactful identity for HopeTech and their innovative launching product, The Sixth Sense. A design-focused approach was necessary to respect users, steering clear of stereotypical disability tropes, as well as helping to amplify brand positioning.

Designed with accessibility at the forefront, we specified Atkinson Hyperlegible as the brand typeface, created by the Braille Institue and designed to improve legibility and readability for individuals with low vision.