Subversive brand identity and bottle design for Felons Gin.
Client
Felons Gin / Rogues
Services
Brand identity
Packaging design
Overview
The bottle design appropriates the visual language of a luxury brand, with small scale repeat and foil finishing. On closer inspection however, the repeated icon is revealed to be the broad arrow. A symbol used in English heraldry, and later the British Empire to mark government property.
![Madalena-Studio-Felons-Gin-507a](https://madalena.studio/wp-content/uploads/2019/10/Madalena-Studio-Felons-Gin-507a.jpg)
Felons Gin / Rogues
The bottle design appropriates the visual language of a luxury brand, with small scale repeat and foil finishing. On closer inspection however, the repeated icon is revealed to be the broad arrow. A symbol used in English heraldry, and later the British Empire to mark government property.
Brand identity
Packaging design
![Madalena-Studio-Felons-Gin-361](https://madalena.studio/wp-content/uploads/2019/10/Madalena-Studio-Felons-Gin-361.jpg)
![madalena-studio-Felons-01-1534×850](http://madalena.studio/wp-content/uploads/2019/10/madalena-studio-Felons-01-1534x850.jpg)
![Madalena-Studio-Felons-Gin-466](http://madalena.studio/wp-content/uploads/2019/10/Madalena-Studio-Felons-Gin-466.jpg)
![Madalena-Studio-Felons-Gin-403](http://madalena.studio/wp-content/uploads/2019/10/Madalena-Studio-Felons-Gin-403.jpg)
![Madalena-Studio-Felons-Gin-371](http://madalena.studio/wp-content/uploads/2019/10/Madalena-Studio-Felons-Gin-371.jpg)