Subversive brand identity and bottle design for Felons Gin.

Client

Felons Gin / Rogues

Services

Brand identity
Packaging design

Overview

The bottle design appropriates the visual language of a luxury brand, with small scale repeat and foil finishing. On closer inspection however, the repeated icon is revealed to be the broad arrow. A symbol used in English heraldry, and later the British Empire to mark government property.

Felons Gin / Rogues

The bottle design appropriates the visual language of a luxury brand, with small scale repeat and foil finishing. On closer inspection however, the repeated icon is revealed to be the broad arrow. A symbol used in English heraldry, and later the British Empire to mark government property.

Brand identity
Packaging design

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