Brand identity and print collateral for high-end natural stone supplier Variostone.
Client
Variostone
Services
Brand identity
Stationery
Packaging design
Overview
Variostone had a vision to bring the usually very industrial world of stone merchants to an audience of architects and interior designers, uniquely design-led approach.
Our aim was to create a visual language that bridged the gap between design and manufacturing, creating a contemporary identity which is reflective of the architecture and interior design world, yet evocative of traditional stone carved typography.
We chose simple but well-coordinated materials to be used as packaging for samples sent out to potential clients.
![madalena-studio-london-design-variostone](https://madalena.studio/wp-content/uploads/2022/01/madalena-studio-london-design-variostone.jpg)
Variostone
Variostone had a vision to bring the usually very industrial world of stone merchants to an audience of architects and interior designers, uniquely design-led approach.
Our aim was to create a visual language that bridged the gap between design and manufacturing, creating a contemporary identity which is reflective of the architecture and interior design world, yet evocative of traditional stone carved typography.
We chose simple but well-coordinated materials to be used as packaging for samples sent out to potential clients.
Brand identity
Stationery
Packaging design
![madalena-studio-graphic-design-london-variostone-4](https://madalena.studio/wp-content/uploads/2021/06/madalena-studio-graphic-design-london-variostone-4.jpg)
![madalena-studio-graphic-design-london-variostone-3](http://madalena.studio/wp-content/uploads/2021/06/madalena-studio-graphic-design-london-variostone-3.jpg)
![madalena-studio-graphic-design-london-variostone-5](http://madalena.studio/wp-content/uploads/2021/06/madalena-studio-graphic-design-london-variostone-5.jpg)