Felons Gin

Subversive gin rebranding project for acclaimed St Andrews based restaurant and gin distillery, Rogue.

The bottle design appropriates the visual language of a luxury brand, with small scale repeat and foil finishing. On closer inspection however, the repeated icon is revealed to be the broad arrow. A symbol used in English heraldry, and later the British Empire to mark government property. An irony which is not lost on our Scottish friends.

Brand Identity, Packaging Design.
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