Subversive brand identity and bottle design for Felons Gin.
Client
Felons Gin / Rogues
Services
Brand identity
Packaging design
Overview
The bottle design appropriates the visual language of a luxury brand, with small scale repeat and foil finishing. On closer inspection however, the repeated icon is revealed to be the broad arrow. A symbol used in English heraldry, and later the British Empire to mark government property.
Felons Gin / Rogues
The bottle design appropriates the visual language of a luxury brand, with small scale repeat and foil finishing. On closer inspection however, the repeated icon is revealed to be the broad arrow. A symbol used in English heraldry, and later the British Empire to mark government property.
Brand identity
Packaging design
